Vice President of Marketing
About the Company
Well-known manufacturer & retailer of premium chocolates
Industry
Food Production
Type
Public Company
Founded
1981
Employees
51-200
Categories
About the Role
The Company is seeking a Vice President of Marketing to spearhead the development and execution of an integrated marketing strategy that aligns with the company's strategic and brand positioning goals. The successful candidate will be responsible for providing marketing support to various constituents, including franchise development, franchise support, and digital and specialty markets sales. Executive duties encompass conducting market research, analyzing performance data, and measuring campaign effectiveness to ensure the marketing efforts are in line with the enterprise's objectives. The role also involves managing a team of marketing and product development professionals, overseeing external vendor relationships, and leading demand planning to identify business risks and opportunities. Key responsibilities for the Vice President of Marketing at the company include the consistent delivery of annual strategic and financial goals, managing the marketing department's budget, and implementing the company's brand strategy and messaging. The role requires the candidate to be adept at monitoring and analyzing KPIs, managing the creative services team, and coordinating with the executive management team on a monthly basis. Additionally, the Vice President of Marketing will be tasked with managing the product development team, creating innovative products, and seasonal marketing campaigns, and upgrading the team's talent and intelligence. The position demands a leader who can effectively manage the seasonal marketing calendar, e-commerce and digital agency partners, and external channel relationships while supporting inventory planning and demand forecasting.
Hiring Manager Title
Chief Executive Officer (CEO)
Travel Percent
Less than 10%
Functions
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